The Glitterboxx Grand Opening

The City of Urbana welcomed a new business to the Lincoln Square Mall with a ribbon cutting last week.

TheGlitterBoxx is a makeup studio owned by makeup artist Jalyece Carter. Carter is a 20-year-old black woman whose goal is to enhance the beauty of other women through her artistry. She hopes that her customers will leave feeling better about themselves than when they came in.

Carter chose to open her very first business, TheGlitterBoxx, in Urbana at Lincoln Square Mall because it is located at the center of the city and has a stop on the bus route making for easy access to the University of Illinois campus and further into Champaign.

Despite the pandemic causing difficulties in business startups, Carter had faith in her ability to run a new business.

“I was a little bit scared because with COVID people are scared to go out into the public for things like parties or gatherings,” Carter said. “But the pandemic forced people to start their own businesses because it is hard to make money and keep a job during unprecedented times — that is what I did.”

Carter explained that it was nerve wracking in the beginning trying to find clientele willing to step outside of their homes to get their makeup done, but she worked on finding her perfect target market and is feeling more confident than ever in her new space at the mall.

Urbana also has a long and rich history of supporting small local businesses and helping businesses gain traction. The City of Urbana wrote Carter a 3,000 dollar check as a grant towards business opening and development.

Carter provides services that include different levels of makeup applications for different events along with eyebrows and lashes. She also offers eyebrow how-to classes. TheGlitterBoxx is also offering 25% off all Full Glam Beats starting on November 17 through December 31. 

“Oftentimes we have a dream, a vision and a desire, but we have all the outside influences saying we can not, we are too young and we do not have enough money,” said Carter’s mother Sally K. Carter. “So I am excited for her because she ignored the ‘do nots’ and she said I can and I will and now she is.”

The Champaign-Urbana community can support small local businesses by heading down to Lincoln Square Mall.